P.E.T.A. Animal Rights, Human Abuse - 1707 Words

With over 850,000 active members, the animal rights organization People for Ethical Treatment of Animals (PETA) has blossomed into an exceptionally powerful speech community. Their main goal is to enlighten others about the prominent existence of animal cruelty in the world, hoping to gain enough power to abolish it, or at least prevent it from happening as often as it does. PETA uses language as a tool of power, verbalizing its message through controversial ad campaigns, rallies, marches and protests. PETA has also been very successful in using this tool in courts of law, filing lawsuits against those who they believe to be treating animals immorally, and pushing to get proper legislation passed to help their cause. After using language†¦show more content†¦The most significant instance of abuse is in their The Holocaust on your Plate campaign where the abuse of farm animals was compared to Nazi-treatment of the Jews in concentration camps. Pictures of maltreated, starving, and dying animals (mostly chickens and cows) were juxtaposed with pictures of Jews suffering from the same misfortunes. This campaign stirred up an immense amount of controversy, offending a many and promoting feelings of hurt and anger within thousands of people. They also abuse their power by exploiting celebrities and political figures whenever they develop a condition or disease that has even the most remote possibility of being caused by a meat-filled diet. When New York Mayor Rudy Giuliani developed prostate cancer, PETA promoted billboards depicting the mayor donning a milk-moustache, accompanied by the slogan Got Prostate Cancer? It seems like PETA should spend a little less time, money and energy criticizing and exploiting non-followers, and more time commending the people that have worked to make a difference and achieve successful results for the community. PETA sometimes exploits peoples culture or religion as a communicative practice to achieve more power. They make people believe that they should join the movement because it is in accord with the ultimate goals or guidelines of their held beliefs. One perfectShow MoreRelatedLevel 6 Essay2155 Words   |  9 Pagestheir weakness, strengths, what drives them to buy a product, and the psychology behind it. Scott, W states â€Å" As it is the human mind that advertising is dealing with, it’s only scientific basis is psychology, which is simply a systematic study of those same minds the advertiser is seeking to influence.† (Scott, 1916,p 2) They know figures and their target audience and human behaviour inside out. Their campaigns and posters are an extension of this. Decoding them and the reasoning behind them, willRead MoreIn the Arms of Angels Essays1828 Words   |  8 Pagesat the camera with sad eyes. This breaks my heart every time I see this commercial or hear the song playing on the radio. There are many millions of animals that are unloved, neglected and abandoned in shelters each year because people do not participate in getting their animals’ spayed or neutered or the animals are over bred for profit. Animal overcrowding in shelters is only one reason of many as to why pet owners should spay or neuter their pets, but it is the most important reason of allRead MorePersuasive Speech : Factory Farming822 Words   |  4 Pagesto be banned. Primary Audience Outcome: I the want the audience to join or support national organizations that protest against factory farms. Thesis Statement: The U.S. government should ban factory farms and require the meat industry to raise animals in their natural environments. Attention: Close your eyes and step into the world of an individual. You are born into a world where nights and days are never constant (attention getter). You are fed three to five times a day, but no one is thereRead MoreAnimal Rights And Human Rights1857 Words   |  8 PagesWhether we think about it or not, our views on animal rights affect the choices we make every day from the foods we eat, the clothes we wear, the products we use on our skin, the medicine we take, and even the pets we may or may not keep in our home. Each of these choices hinge on our views of animal rights. Although animal rights are not a new issue we are facing here in the U.S., recent events have brought them back into the foreground. News stories like the slaying of Cecil the lion, and HarambeRead MoreComparing Modern Liberal Views On Animal Rights, And Humane Society Of The United States Essay2053 Words   |  9 Pages The abuse of Animals is increasing around the world, for personal and recreational uses. Animals are used in ancient and modern medicine to cure different types of illnesses and diseases. Animals are also being used for testing different types of hygiene products; which leave many of them are left scarred for life, while others are left to die in a cage. Animal rights groups around the world are working around the clock trying to stop this abuse, groups like People for the Ethical Treatment of