A Raisin Of The Sun By Lorraine Hansberry - 1581 Words

Lorraine Hansberry, a female playwright and black activist, spent almost all of her life dealing with American racism, poverty, and lack of social mobility. As a person who witnessed the daily struggles of African Americans, Hansberry wanted to expose the hypocrisy in the idea that America was the land of equal opportunity. As a result, in 1959, Hansberry wrote the play, A Raisin in the Sun, which details the Youngers, an African American family, who experienced racism, poverty, and the lack of social mobility during the 1950s in Chicago’s Southside. Throughout the play, the Younger family members try to make their respective dreams come true and try to deal with the problems that surround them. However, the process of one family member achieving his or her own dream stifles another family member’s respective dream. Hansberry uses the Younger family characters to argue that America is not a land of equal opportunity due to racism, poverty, and the lack of social mobilit y and to make American society aware of the disadvantages that African Americans are faced with. Hansberry uses Walter Younger, an African American male character who aspires to have a better socioeconomic position in the United States, to reveal the economic and social inequities African Americans face. During the play, Walter Younger states that he is â€Å"tired of everything [†¦] [and] the way [they] live† (Hansberry 32) because he doesn’t have a career to help him move up in society and all he can give â€Å"isShow MoreRelatedA Raisin Of The Sun By Lorraine Hansberry894 Words   |  4 PagesA Raisin in the sun by Lorraine Hansberry there are three major female characters represent three different spectrums of their lives. A Raisin in the Sun a number of social issues are both explicitly and subtly exemplified through out the characters experiences and relationships. First, Hansberry introduce Beneatha who is twenty year old college student with dreams of becoming a doctor in her life. Second, the author mention Ruth as a soft character in the story tha t wants to become wealthy andRead MoreA Raisin in the Sun by Lorraine Hansberry802 Words   |  3 Pagespositively to the actions of the White Americans. This leads to African Americans conforming and giving society what they want by changing their style of speech and appearance, this is called cultural assimilation. In Act II, Scene I of A Raisin in the Sun, Lorraine Hansberry interprets the concept of cultural assimilation with the actions of George as he arrives and unintentionally interrupts Beneatha and Walter’s â€Å"African† performance. This scene signifies the struggle between trying to assimilate intoRead MoreA Raisin in the Sun by Lorraine Hansberry2035 Words   |  8 PagesLorraine Hansberry’s A Raisin in the Sun is a remarkable play written in 1959 by an African American author about an African American family. This time period was in the early days of the modern awakening of civil rights awareness. It was a timely play challenging the then curr ent stereotypical view of a black family by depicting a realistic portrayal of a specific black family with aspirations, hopes, dreams, dignity, and ambition as would be expected from all families regardless of race. TheRead MoreA Raisin in the Sun by Lorraine Hansberry1199 Words   |  5 Pagesas a person. Walter Lee Younger is a man that goes through many different character changes, which cause conflict amongst the other characters. Once he goes through his rite of passage, he is able to fix his flaws and mature. In Lorraine Hansberry’s play, A Raisin in the Sun, characterization is used to portray that one must experience a rite of passage in order to mature. Walter Lee Younger starts off the play as a man who is selfish and immature, willing to put money before family. He is characterizedRead MoreA Raisin Of A Sun By Lorraine Hansberry2114 Words   |  9 Pages July 26, 2015 A Raisin in a Sun A dream is what a person strive for to achieve success in their lives. Langston Hughes, ask in Montage of a Dream Deferred, â€Å"What happens to a dream deferred? Does it dry up like a raisin in the Sun?† A Raisin in the Sun, by Lorraine Hansberry is mainly about a family dream to do better for themselves. All the characters in this story has hopes and dreams. The problem with that is that everyone has their own individual dream which cause conflict within the familyRead MoreA Raisin in the Sun by Lorraine Hansberry987 Words   |  4 PagesA Raisin in the Sun by Lorraine Hansberry A Raisin in the Sun is a play written by Lorraine Hansberry, which debuted on broad way in 1959. They play takes place sometime in the 1950’s, a time period wrought with social issues which were ignored by the general public. The play concentrates on the Younger family; Ruth, Travis, Walter Lee, Beneatha, and Lena, the family head. The events of the play take place over the course of only a few weeks, where-in the Younger family is to receive a largeRead MoreA Raisin in the Sun by Lorraine Hansberry544 Words   |  2 Pages A raisin in the sun is a book that explains the life of a family that is in hard times but some how gets through it. The Younger family is at the bottom of the ladder when it comes to economic status this affects the whole family and dreams and values, but the one thing they are good at are arguing and keeping their dreams alive by being a family and loving and caring for one another when nobody else does. The book a raisin in the sun written by Lorraine Hansberry is about a family that areRead MoreA Raisin in the Sun by Lorraine Hansberry?605 Words   |  2 PagesLorraine Hansberry, the author of â€Å"A Raisin in The Sun†, was born in Chicago, Illinois. Hansberry was the youngest of four children. Her father Carl Augustus Hansberry was a prominent real estate broker and her mother Louise Perry was a stay home mother. She grew up on the south side of Chicago in the Woodlawn neighborhood. Later the family moved into an all-white neighborhood, where they experienced racial d iscrimination. Hansberry attended a predominantly white public school while her parentsRead MoreA Raisin in the Sun by Lorraine Hansberry774 Words   |  3 PagesMany can see the appeal of the play† A Raisin in the Sun† by Lorraine Hansberry because it is telling how much the Younger family wants the American dream, the better life that each character wants are different from each other. The family wants the insurance money to start their dreams, the money that would not have been available if not for the death of the head of the family. Walter Lee Younger American dream is all about materialism and what he can get right now. He has the notion of a self-madeRead MoreLorraine Hansberry s A Raisin Of The Sun1527 Words   |  7 Pagesâ€Å"A Raisin in the Sun† is about the Younger Family who live in a small apartment in Chicago. The family is torn apart as every member has different dreams and goals, yet Mama and her daughter-in-law Ruth desperately attempt to hold the family all together. In both the movie and the play, the family’s dreams remain the same. Mama wants her family to get along and she wants to purchase a house. Her son, Walter, wants the life insurance money from his father to invest in a liquor store to achieve his

Introduction to French Articles

French articles are sometimes confusing for language students because they have to agree with the nouns they modify and because they dont always correspond to articles in other languages. As a general rule, if you have a noun in French, there is virtually always an article in front of it, unless you use some other type of determiner such as a possessive adjective (mon, ton, etc.) or a demonstrative adjective (ce, cette, etc). The French language has three different kinds of articles: Definite articlesIndefinite articlesPartitive articles The table below summarizes the different forms of French articles. French Articles Definite Indefinite Partitive masculine le un du feminine la une de la in front of a vowel l un/une de l plural les des des    Tip: When learning new vocabulary, make your vocabulary lists with a definite or indefinite article for each noun. This will help you learn the gender of each noun along with the word itself, which is important because the articles (as well as adjectives, pronouns, and just about everything else) change to agree with the gender of the noun. French Definite Articles The French definite article corresponds to the in English. There are four forms of the French definite article: le  Ã‚  Ã‚  masculine singularla  Ã‚  Ã‚  feminine singularl  Ã‚  Ã‚  Ã‚  m or f in front of a vowel or  h muetles  Ã‚  m or f plural Which definite article to use depends on three things: the nouns gender, number, and first letter: If the noun is plural, use  lesIf its a  singular noun  starting with a vowel or  h  muet, use  lIf its singular and starts with a consonant or  h  aspirà ©, use  le  for a masculine noun and  la  for a  feminine noun Meaning and Usage of the French Definite Article The definite article indicates a specific noun.   Ã‚  Ã‚  Je vais à   la banque. /  Im going to the bank.  Ã‚  Ã‚  Voici le livre que jai lu. /  Here is the book I read. The definite article is also used in French to indicate the general sense of a noun. This can be confusing, as definite articles are not used in this way in English. Jaime la glace. /  I like ice cream.Cest la vie! / Thats life! Definite Article Contractions The definite article changes when preceded by the preposition  Ãƒ  Ã‚  or  de  Ã¢â‚¬â€ the preposition and article contract into a single word. French Indefinite Articles The singular indefinite articles in French correspond to a, an, or one in English, while the plural corresponds to some. There are three forms of the French indefinite article. un  Ã‚  Ã‚  Ã‚  masculineune  Ã‚  Ã‚  femininedes  Ã‚  Ã‚  m or f plural Note that the plural indefinite article is the same for all nouns, whereas the singular has different forms for masculine and feminine. Meaning and Usage of the French Indefinite Article The indefinite article usually refers to an unspecified person or thing.   Jai trouvà © un livre. /  I found a book.  Il veut une pomme. /  He wants an apple. The indefinite article can also refer to just one of something: Il y a un à ©tudiant dans la salle. /  There is one student in the room.Jai une sÅ“ur. /  I have one sister. The plural indefinite article means some: Jai achetà © des pommes. /  I bought some apples.Veux-tu acheter des livres? /  Do you want to buy some books? When referring to a persons profession or religion, the indefinite is not used in French, although it is used in English. Je suis professeur. /  I am a teacher.Il va à ªtre mà ©decin. /  Hes going to be a doctor. In a  negative construction, the indefinite article changes to  de, meaning (not) any: Jai une pomme. / Je nai pas de pommes.I have an apple. / I dont have any apples. French Partitive Articles The partitive articles in French correspond to some or any in English. There are four forms of the French partitive article: du  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  masculine singularde la  Ã‚  Ã‚  feminine singularde l  Ã‚  Ã‚  Ã‚  m or f in front of a vowel or  h muetdes  Ã‚  Ã‚  Ã‚  Ã‚  m or f plural The form of the partitive article to use depends on three things: the nouns number, gender, and first letter: If the noun is plural, use  desIf its singular starting with a vowel or  h muet, use  de lIf its a singular noun and starts with a consonant or  h aspirà ©, use  du  for a masculine noun and  de la  for a feminine noun Meaning and Usage of the French Partitive Article The partitive article indicates an unknown quantity of something, usually food or drink. It is often omitted in English. Avez-vous bu du thà ©? /  Did you drink some tea?Jai mangà © de la salade hier. /  I ate salad yesterday.Nous allons prendre de la glace. / Were going to have some ice cream. After  adverbs of quantity, use  de  instead of the partitive article. Il y a beaucoup de thà ©. /  There is a lot of tea.Jai moins de glace que Thierry. /  I have less ice cream than Thierry. In a  negative construction, the partitive article changes to  de, meaning (not) any: Jai mangà © de la soupe. / Je nai pas mangà © de soupe.I ate some soup. /  I didnt eat any soup. Choosing a French Article The French articles may seem similar at times, but they are not interchangeable. Below, learn  when and why you should use each one: Definite ArticleThe definite article can talk about a specific item or something in general. Jai mangà © le gà ¢teau. /  I ate the cake (the whole thing, or the specific cake that we were just talking about).Jaime les films. /  I like movies (in general)  or  I like the movies (that we just saw). Indefinite ArticleThe indefinite article talks about one of something and is the easiest of the French articles. It can almost be guaranteed that if what you want to say requires a, an, or one in English —  unless youre talking about someones profession — you need the indefinite article.   Jai mangà © un gà ¢teau. /  I ate one cake (there were five, and I ate one of them).  Je veux voir un film. /  I want to see a movie. Partitive ArticleThe partitive is usually used when discussing eating or drinking because one normally only eats some butter, cheese, etc., not all of it. Jai mangà © du gà ¢teau. /  I ate some cake (one slice, or a few bites).Je cherche de leau. /  Im looking for some water. Partitive Article vs Indefinite Article The partitive indicates that the quantity is unknown or uncountable. When the quantity is known/countable, use the indefinite article (or a number): Il a mangà © du gà ¢teau. /  He ate some cake.  Il a mangà © un gà ¢teau. /  He ate a cake.

Healthy Public Policy And Environment - 3087 Words

INTRODUCTION: In the current fast paced lifestyle, it is important to create health awareness among people in order to improve the overall well being and health of the community. As per O’Donnell (2009), Health Promotion can be defined as â€Å"the art and science of directing people to establish the synergies between their lifestyle and their health, enhancing their motivation and supports people to change their lifestyle to strive for an optimal health, thus increasing the overall well being at community and national level†. Optimal health can be described as a harmonious blend of spiritual, emotional, physical, social and intellectual health(O’ Donnell,2009).Health status is beyond the control of a individual, thereby, the focus of improving health is diverted to the role of health public policy and environment. Healthy public policy plays an important role in fabricating supportive environments to aid people to lead a healthy lifestyle. The central goal of this policy in c ollaboration with WHO has been on health promotion (Tones Green, 2004).Health promotion is a result of three factors 1) effectiveness of initiative 2) penetration of initiative into community 3) sustainability of the initiative. Health promotion initiative focuses to improve public health by modifying the risk factors (Hawe, Noort, King Jordens, 1997). BACKGROUND The importance of health promotion and health education is rising because of the proved research that most of the health issues are relatedShow MoreRelatedPolicy Priority Issue : The Childhood Obesity Essay1614 Words   |  7 PagesPolicy priority issue: The childhood obesity Childhood obesity is one of the major public health challenges of the 21st century. The prevalence of obesity is increasing globally. In 2013, the number of overweight children under the age of five was estimated over 42 million. Childhood obesity can cause premature death and disability in adulthood. Overweight and obese children will grow up to become obese adults and are more likely to develop diseases like cardiovascular diseases and diabetes at aRead MoreThe Media s Impact On Health Policies1068 Words   |  5 Pagesprofessionals take different approaches to understand a health-related problem that can affect the potential interventions and policies implemented. The approach taken by the media when presenting information on health can have a major impact on how the public understands health. It is, therefore, important to examine how the representation of health in the media can impact health policies. A specific health concern that is dramatically on the rise cross culturall y, including Canada is obesity. This paperRead MoreThe Health Promotion Initiative Of The Ottawa Charter826 Words   |  4 Pagespeople will be exposed to better health. Creating Supportive Environments Creating supportive environments focuses on people being able to be supported and encouraged in a positive way as to where they live, work and engage in recreation. Changing patterns of life, work and leisure have a significant impact on health. Work and leisure should be sources of health for people. The way society organises work should help create a healthy society. Health promotion generates living and working conditionsRead MoreHow Public Health System Helps Improve The Quality Of Life And Health Of People847 Words   |  4 PagesPublic health has developed to address several issues, including chronic diseases, infectious diseases, birth defects, injury prevention, violence, and bioterrorism. The knowledge gained through the social sciences, Biostatistics, epidemiology, laboratory science, pharmacology, proteomics, genomics and biochemistry has facilitated the advancement and growth of public health. In addition, the involved practitioners vary. In addition to the nurses, doctors, nutritionists, and engineers, the systemRead MoreHealth Promotion : Theories And Models1660 Words   |  7 Pagesapproaches individual, community or organisatio nal and public policy and practice can all be applied in a health promotion setting. The individual level of health promotion is based on the Ottawa charter action area ‘develop personal skills’ through education and social development an individual is more inclined to seek health promoting behaviour and make more informed health choices. (Who.int, 2016) An example of this is the Australian guide to healthy eating which provides individuals with guidelinesRead MoreEnvironment Issues Face The Competition930 Words   |  4 PagesEnvironment issues face the competition to get attention with other priorities in social and economic development. Establishing environment priorities need a certain cost. A clear considerable between cost and benefit could address the problem about the affordability of environmental cost. Most countries in the world experienced in a devastating environmental degradation to give a more attention to environment such as Minamata case in Japan or fog in London (Calkins et al. 1994). However, IndonesiaRead MoreProject Bread : An Organ ization1219 Words   |  5 Pagesannual pledge walk fundraiser that helps bring awareness to hunger in Massachusetts. The main goal to Project Bread is to make healthy nutritional food accessible to everyone, to gather the people in the community and grow together, and to build an efficient food system. Like many other organizations, Project Bread’s main policy is their privacy policy. They reassure the public that the only information that they will collect will be contact information. They explain that they only trade informationRead MoreObesity : The Fight Against Obesity1425 Words   |  6 Pagesmy America and it has to be a matter of public discussion. This fight can be done through a lot of places, churches, physician offices, dietary and nutrition offices this fight cannot be done by individual, people that are obesity need the public to pitch and help them in how to lose weight and start a healthy life style. This paper will address why and why not obesity is considered an epidemic, and address why the fight against obesity should be a public discussion and concerned. It is hard forRead MorePublic Health1163 Words   |  5 PagesPUBLIC HEALTH Health is the word used to describe how your body feels. Being healthy is important because it makes you feel good and live longer. The field of health psychology is focused on promoting health as well as the prevention and treatment of disease and illness. Health psychologists also focus on understanding how people react, cope and recover from illness. Some health psychologists work to improve the health care system and the government s approach to health care policy. HealthRead MoreCareer Objectives And How Will Masters852 Words   |  4 PagesAlso, to assume leadership role in the use of evidence based research in healthy public policy and contribute to population health. Nursing is a field that keeps unfolding and requires updated knowledge to provide quality care, meet the professional requirements and challenges. Hence, long life learning would increase my professional values and competencies required to deliver quality care to diverse population. As a Public Health Nurse, by pursing Masters in Nursing, I will be able to build on my

P.E.T.A. Animal Rights, Human Abuse - 1707 Words

With over 850,000 active members, the animal rights organization People for Ethical Treatment of Animals (PETA) has blossomed into an exceptionally powerful speech community. Their main goal is to enlighten others about the prominent existence of animal cruelty in the world, hoping to gain enough power to abolish it, or at least prevent it from happening as often as it does. PETA uses language as a tool of power, verbalizing its message through controversial ad campaigns, rallies, marches and protests. PETA has also been very successful in using this tool in courts of law, filing lawsuits against those who they believe to be treating animals immorally, and pushing to get proper legislation passed to help their cause. After using language†¦show more content†¦The most significant instance of abuse is in their The Holocaust on your Plate campaign where the abuse of farm animals was compared to Nazi-treatment of the Jews in concentration camps. Pictures of maltreated, starving, and dying animals (mostly chickens and cows) were juxtaposed with pictures of Jews suffering from the same misfortunes. This campaign stirred up an immense amount of controversy, offending a many and promoting feelings of hurt and anger within thousands of people. They also abuse their power by exploiting celebrities and political figures whenever they develop a condition or disease that has even the most remote possibility of being caused by a meat-filled diet. When New York Mayor Rudy Giuliani developed prostate cancer, PETA promoted billboards depicting the mayor donning a milk-moustache, accompanied by the slogan Got Prostate Cancer? It seems like PETA should spend a little less time, money and energy criticizing and exploiting non-followers, and more time commending the people that have worked to make a difference and achieve successful results for the community. PETA sometimes exploits peoples culture or religion as a communicative practice to achieve more power. They make people believe that they should join the movement because it is in accord with the ultimate goals or guidelines of their held beliefs. One perfectShow MoreRelatedLevel 6 Essay2155 Words   |  9 Pagestheir weakness, strengths, what drives them to buy a product, and the psychology behind it. Scott, W states â€Å" As it is the human mind that advertising is dealing with, it’s only scientific basis is psychology, which is simply a systematic study of those same minds the advertiser is seeking to influence.† (Scott, 1916,p 2) They know figures and their target audience and human behaviour inside out. Their campaigns and posters are an extension of this. Decoding them and the reasoning behind them, willRead MoreIn the Arms of Angels Essays1828 Words   |  8 Pagesat the camera with sad eyes. This breaks my heart every time I see this commercial or hear the song playing on the radio. There are many millions of animals that are unloved, neglected and abandoned in shelters each year because people do not participate in getting their animals’ spayed or neutered or the animals are over bred for profit. Animal overcrowding in shelters is only one reason of many as to why pet owners should spay or neuter their pets, but it is the most important reason of allRead MorePersuasive Speech : Factory Farming822 Words   |  4 Pagesto be banned. Primary Audience Outcome: I the want the audience to join or support national organizations that protest against factory farms. Thesis Statement: The U.S. government should ban factory farms and require the meat industry to raise animals in their natural environments. Attention: Close your eyes and step into the world of an individual. You are born into a world where nights and days are never constant (attention getter). You are fed three to five times a day, but no one is thereRead MoreAnimal Rights And Human Rights1857 Words   |  8 PagesWhether we think about it or not, our views on animal rights affect the choices we make every day from the foods we eat, the clothes we wear, the products we use on our skin, the medicine we take, and even the pets we may or may not keep in our home. Each of these choices hinge on our views of animal rights. Although animal rights are not a new issue we are facing here in the U.S., recent events have brought them back into the foreground. News stories like the slaying of Cecil the lion, and HarambeRead MoreComparing Modern Liberal Views On Animal Rights, And Humane Society Of The United States Essay2053 Words   |  9 Pages The abuse of Animals is increasing around the world, for personal and recreational uses. Animals are used in ancient and modern medicine to cure different types of illnesses and diseases. Animals are also being used for testing different types of hygiene products; which leave many of them are left scarred for life, while others are left to die in a cage. Animal rights groups around the world are working around the clock trying to stop this abuse, groups like People for the Ethical Treatment of

Organizational Value Of The Slavery - 1903 Words

Essay 1 Organizational value of the slavery was an essential part of the Virginia and Chesapeake during the eighteenth century. The social practices and attitudes that accompanied the skin color based slavery system affected fundamentally all the fields of life. The slave system originated in early seventeen century and slowly prospers with increasing family based servitude system in African Blacks. Over the period of hundred years this slavery system became the critical component of the Virginia society due to obstructive legal system and social practices. The basic reasons of progression in slavery system in Chesapeake are fast growing agriculture system and need of extensive labor in this proliferating endeavor. The initial purpose of using slaves is the increasing demand of tobacco for export purposes but with time as slavery system entrenched in the society; the African slaves were used extensively in expanding farming and agriculture industry. The Chesapeake and the Virginia were the center of interest for many colonists as this region provide high yield of tobacco whose demand start increasing globally. The Chesapeake provided a significant portion of financial gain through the export of tobacco. In the early seventeen century, the land of Chesapeake started to offer number of opportunities and ventures for different nations. Due to this reason number of English men migrated from different regions to Chesapeake and started working on different agriculture farms andShow MoreRelated Emancipations Of Slaves And Women In The Early Nineteenth Century1209 Words   |  5 Pagesabolition of slavery and the equality of women. In the early nineteenth century, the people who challenged the idea of slavery and the adversity of women were usually slaves and women themselves. They were the ones once considered the less-humans without any right to speak, yet they were the ones directly suffered from oppression. The anti-slavery movements took place in the aftermath of the American Revolution and prior to the outbreak of Civil War. Being evoked by the sinful nature of slavery, peopleRead MoreThe Reform Movements Of The United States Of America Essay1195 Words   |  5 PagesSlavery in the United States of America started with the arrival of the first slaves from Africa in 1619. Slavery continued even after it was abolished; it greatly influenced the events in the country. From the very beginning, anti-slavery movement and slave resistance played a big role in the efforts to uphold the values of the new, rising nation and its belief that all men are equal. Advocates for the anti-slavery movement were not unit ed from the start; some supported gradual emancipation ofRead MoreTo What Extent Can Organisational Culture Be Managed? Is Organisational Culture Critical to the Success of an Organisation?1417 Words   |  6 Pages the success and failure of the modern business organisation has been largely depicted by the intricate concept of culture. Organisational culture, a concept borrowed from borrowed mostly from anthropology typically is defined as a complex set of values, beliefs, assumptions and symbols that define the way in which an organisation conducts and manages its business (Barney 1986). Management is not just an act of change, but the responsibility for and control of a company or similar organisation (WillmottRead MoreAnalysis Of Harley Davidson s Human Resource Management1167 Words   |  5 Pagesstrategic objectives.†(Understanding Management) There are many different strategies that Harley’s HR uses to improve the workplace and to gain a competitive advantage o ver rival companies. They can offer many reso Jim Brolley the Director of Organizational Learning and Development has developed a great way to training and development within the company. In order to keep the excitement and motivation up at Harley Jim has implemented an application called Learning Labs. The way that Learning LabsRead MoreSummary of in the Shadow of the Organization by Robert Denhardt1575 Words   |  7 PagesSummary of Robert Denhardt’s book: In the Shadow of Organization The book focuses on the impact of individuals within organizations and how organizational efficiency or rationality is getting deep into our individuality. The author states that the modern organizations and the way their administration work are the results of heavily borrowed principles of rationality and objectivity from the sciences. It has resulted in a one-sided focus of placing the rational goals of the organization above,Read MoreDr. Martin Luther King s Leadership875 Words   |  4 PagesWinston Churchill who led the British people admirably with great fortitude against the Nazi onslaught. George Washington who fought against the British colonial empire for independence of the Americans. Abraham Lincoln who fought for abolition of slavery and human bondage. Dr. Martin Luther King who fought for equal civil rights for his people. Nelson Mandela who fought courageously for abolition of Apartheid. Mahatma Gandhi who through his unconventional methods of peace, non- cooperation and non-Read MoreBrazil : Case Study : Brazil1019 Words   |  5 Pagesthree centuries when Portugal implemented an imperial mercantile policy. Brazil gained its independence in 1822. However, Portugal’s influence had a lasting impact for many years to come. Changes started to occur in the late nineteenth century when slavery was abolished and wage labor was adopted. Brazil has a democratic form of government. The center left Worker’s Party has governed Brazil since 2003. The Brazilian economy is composed mainly of the services related industries which contribute toRead MoreRhetorical Analysis Of Donald Trump s Campaign On The Ballot Of Make America Great Again Essay1417 Words   |  6 PagesProblem of Slavery.† (2) â€Å"African American Religion and the Problem(s) of Emancipation.† (3) â€Å"African American Religion, the City, and the Challenge to Racism.† (4) â€Å"African American Religion and the Black Freedom Struggle.† (5) â€Å"The Golden Age of African American Religious Studies.† Each of these five historical moments provides us with a clear understanding for why the development of African American Religious Thought is critical in the lives of black people. In the institution of slavery BlacksRead MoreAfrican Americans During The Age Of Exploration1568 Words   |  7 Pagesits societies that left it open to colonial domination and exploitation. In the nineteenth century, the flow of slaves began to slow due to the British Slave Trade Act of 1807, which banned imports of slaves into British colonies, and the British Slavery Abolition Act of 1837, which abolished any use of slave labor within the British colonies (Nunn Qiann, 2010). As much as we would prefer for it not to be true, skin tone complications of the past still afflict the psyche of present-day America.Read MoreHrm 531 Final Exam1624 Words   |  7 Pages|1)  Which of the following is an example of an indirect cost associated with mismanaged organizational stress? | | | | | |[pic]A.  [pic]  Quality of productivity

Market Strategy and Plan Bean Coffee

Question: Discuss about theMarket Strategy and Plan for Bean Coffee. Answer: Introduction: In the year 1971, three entrepreneurs in Seattle came together with the idea of selling whole bean coffee from one store and it gained such an enormous popularity that by 1982 the coffee beans were getting sold from five stores (www.starbucks.au, 2016). The whole plan of the Starbucks owners was to inform people about fine coffee and introduce them to dark roasted smell of coffee. Howard Schultz selected as the retail and marketing manager tried to inject new ideas in the minds of the owners on ways to improve Starbucks operations, but got rejected. He later went on to acquire Starbucks from its initial owners for $4 millions. Schultz wanted to lay a solid base for Starbucks to operate smoothly. Though it experienced losses in the initial years under Schultz for reasons related to expansion costs, he was quick to turn around the tide and increase the amount of sales by a whopping 84%. By 1991 the company was free from any sort of outstanding debts. Market Segmentation Approaches A company can segment their market in the following 4 parts: Demographic segmentation Psychographic segmentation Demographic Segmentation Behavioral Segmentation Demographic Segmentation A consumer market gets segregated into different groups based on income, profession, gender, age and family size. One of the most accepted methods of segmenting the consumer group which takes into account the demographic variables depending upon the needs, wants and customary rates of consumers (Cross, Belich Rudelius, 2015). Adding to that is the easiness with which demographic factors can be measured as compared to other variables. A very common factor used by companies to slice up the market. Many companies offer a varied range of products for different age groups to go along with diversified marketing schemes. Young adults within the age group of 18-24, account for 40% of Starbucks sales. People falling in the 25-40 age categories are the biggest contributors to the ever increasing sales figure of the Starbucks which stands at 49%. Starbucks targeted every age group in order to expand their market. A market survey has highlighted the fact that around 13% American adults visit St arbucks for just a cup of coffee. Psychographic Segmentation: This audience segmentation approach segregates the market into consumer groups in accordance to their lifestyle. It takes into account the expectations of the consumers along with other factors such as the purchasing behavior and attitudes of different consumers (Schlegelmilch, 2016). These attributes if identified properly can lead to successful marketing campaigns modified to customer enthusiasm. Customer behavior and their standard of living pattern changes at every phase of life as change is the only constant thing that prevails in this world. Starbucks generally appeals to the upscale market where probably every customer of it has a college degree with excellent income and a liking towards the sociable atmosphere. Starbucks main focus area is the gastronome section of coffee drinkers and its every strategy is being focused in keeping that division attracted. Geographic and Behavior Segmentation: Howard Schultz, the man behind Starbucks success stated that in 2011 and 2012 the company has seen the biggest sales in the history of the Starbucks. The late 90s saw Starbucks using the GIS technology and data which did have a positive effect on the figures of Starbucks. Customer has always been stated as the king and it is on their part to decide on a given brand based on the brands image, functionality and the level of extent to which the customer can connect with the particular brand (Johnson, Ringham Jurd, 2013). Customers do have different criteria in selecting a brand based on their social category and persona (Hassan Craft, 2012). As mentioned earlier in the report, Starbucks have always targeted the upper pricing level and are blessed with loyal customers who do not hesitate to pay premium price for the same. Starbucks have been successful in keeping people attracted towards its product through a brand image that signifies status symbol. The company is into campaigns where they present their customers with new products or sample pastries, which has been tipped to be a popular customer behavior theory that expects consumers to come out of their normal buying habits and try something new. Advantages and Disadvantages of Market Segmentation: Segmentation Base Advantages Disadvantages Geographic For a large company like Starbucks Corporation it is important to consider geographic segmentation which would permit them to judge cultural differences. It is based on the assumption that all the customers need of a particular geographical area is similar in nature which may not be the case. Demographic Through this approach a company centers its attention on people who are its potential customers. It helps the company in knowing its target area and not losing out key moments on people who are not interested in its products (Ascarza, 2016). Starbucks has been for the up-level market, people who can afford to have a cup of its coffee because it is expensive. Marketing based on demographic data is more on assumptions. Guarantee of being successful is missing. It helps the company in kickstarting its business through proper marketing strategies. Age, gender are certain important factors and Starbucks have made full use of it. Starbucks has never been gender specific, its for all. Population is not a constant element. Collecting information constantly consumes a lot of time and shells out a lot of money too. Behavior Companies can understand their customers very well. It is important for a company to know what a customer wants out of its product. Retaning old ones and creating new are important aspects. A tag expensive and reuires a lot of research work and time. It helps in anticiapating the wants of the customers. Based on this companies strategise. Starbucks idea of a third place is one such strategy that is ripping benefits for the company. A major challenge faced by companies is educating client about the products. Starbucks have been lucky because all its customers are educated professionals and college goers. Psychographic It breaks down the customer into groups which facilitates the company in recognizing which product for which group. Starbucks have different products for different age groups like teenagers, children. It defines class and Starbucks Coffee is one such company which signifies the upper level class of the society. Target Market for Starbucks Corporation: The target market depends on the organizations idea to serve a particular customer group after it is done in defining its market segments (Chen Lee, 2015). The whole idea of target marketing is to assess the different segments and chose one or more segments to enter and operate. A good company will always target segments which will present it with enough opportunities to grow, create customer value and earn desired profits. Starbucks is no different and it has always worked on maintaining a strong relationship with its customers. The general notion for companies is to select and enter a single segment in the initial stages and then expand to other segments as and when necessary. Starbucks followed the same path and came up with the concept of targeting the parents of younger children which became a huge hit. This was followed by adding up of more segments like the teenager group which allowed it to develop its product range too. The primary target market for Starbucks is the urban professionals ageing between 25-40. Starbucks has been highly successful in attracting this age group which is evident from the fact that this group makes up around 49% of the coffee chains consumers. Starbucks has never been gender specific and it has been liked by both men and women of that group. The category of secondary target market saw Starbucks focusing on the college going students and individuals involved in post-graduate studies living in the urban areas. These two make up the largest segment of gourmet coffee drinkers. Market survey has shown that education is directly linked with coffee. Education seeking people consumes more coffee than the job holders. Positioning: A marketing perception that defines what a business must do to promote its product or service to its clientele. According to Castellucci Podolny, (2016), the marketing department has the responsibility of creating a brand image for the product it proposes to sell to its consumers. Positioning is mainly produced through product, price, place and promotion. It is an effort on the companys part to inject positivity about their products in the minds of the consumer and persuade them in buying the same. The more a particular product remains in the mind of the consumer, the more beneficial it is for the company (Urde Koch, 2014). Starbucks Market Position Starbucks has been successful in creating an unique market position for its products. A product if offers the same range of utilities as its competitors, will find no buyers (Martens, Matthyssens Vandenbempt, 2012). Starbucks position in the market is that of a company with high reputation and a brand that defines social class. Starbucks marketing position has been such that it creates a window of opportunity for them to lead the market among other available players of the same sector. Starbucks strategies are the reason of its competitive advantage over other coffee selling organizations. The statement of Starbucks which says, one person, one cup, and one neighbourhood at a time, defines a lot of logic behind the strategies it puts into the market (starbucks.com.au, 2016). Starbucks has been a champion when it comes to customer satisfaction and employee motivation. Starbucks customer based strategies have provided them with competitive advantage in the market through furnitures, m usic and layouts. They have involved their employees in decision making regarding business matters and have provided them the job security in transforming them into partners. Starbucks Chairman Schults once famously said that the company is striving hard and putting forward its best steps in becoming peoples third place. He added that the third place will be a position where people generally would like to hang out separately from being in the first place (home) and the second place (work). One will find Starbucks everywhere, ranging from bars, restaurants to bookstores- the places where people like hanging out and relaxing apart from their homes and workplaces. Starbucks believes in being unique and that is what it has been doing over the years. Its uniqueness is not limited to the environment it generates for the customers or the experience it provides them with, but with everything that comes along with it. People feel at home in Starbucks, a place where one can relax, chat with friends or being all by himself. $10 billion revenues that Starbucks generates (www.starbucks.com.au, 2016), every year is a proof of this third place idea going down pretty well with people. It is more like a home away from home. Its focus was not only on the population that drank coffee, but also on that substantial part that represented the non-coffee drinkers. It has extended its product line to include this segment as well. As per Tu, Wang Chang, (2012), it is necessary for Sarbucks to hold on to the brand recognition of its primary products and boost awareness for new ones too. Starbucks idea has always been to be a company that is different from its competitors. Its heart remains at market growth through customer satisfaction. Conclusion This report presents a general overview of Starbucks company and how it has positioned itself in the market. Starbucks has been highly successful with its differentiation strategy to capture the imagination of coffee drinkers. Successful adoption of the STP process which signifies Segementation, Targeting and Positioning strategy of the company has been the major factor of it being a market leader. Reference: About Us | Starbucks Coffee Company. (2016).Starbucks Coffee Company. Retrieved 25 September 2016, from https://www.starbucks.au/about-us Ascarza, E. (2016). Retention futility: Targeting high risk customers might be ineffective.Available at SSRN. Castellucci, F., Podolny, J. M. (2016). The dynamics of position, capability, and market competition.Industrial and Corporate Change, dtw016. Chen, M. F., Lee, C. L. (2015). The impacts of green claims on coffee consumers purchase intention.British Food Journal,117(1), 195-209. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Hassan, S. S., Craft, S. (2012). Examining world market segmentation and brand positioning strategies.Journal of Consumer marketing,29(5), 344-356. Johnson, L. W., Ringham, L., Jurd, K. (2013). Behavioural segmentation in the Australian wine market using conjoint choice analysis.International Journal of Wine Marketing. Kolk, A. (2013). Mainstreaming sustainable coffee.Sustainable Development,21(5), 324-337. Martens, R., Matthyssens, P., Vandenbempt, K. (2012). Market strategy renewal as a dynamic incremental process.Journal of Business Research,65(6), 720-728. Schlegelmilch, B. B. (2016). Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing. Simons, R. (2014). Choosing the Right Customer.Harvard Business Review,92(3), 48-55. The Starbucks Story | Starbucks Coffee Australia. (2016).Starbucks Coffee Australia. Retrieved 25 September 2016, from https://www.starbucks.com.au/The-Starbucks-Story.php Tu, Y. T., Wang, C. M., Chang, H. C. (2012). Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks coffee in Taiwan.Journal of Social and Development Sciences,3(1), 24-32. Urde, M., Koch, C. (2014). Market and brand-oriented schools of positioning.Journal of Product Brand Management,23(7), 478-490.

Singapore Government Organizations

Question: The prepare a report recommending job design, job description (including specification), recruitment and selection strategies that can be adopted by the company to fulfil its staffing needs in view of HR strategies. The company wants to create an engaging and motivating work force in order to have a competitive advantage in the marketplace. Answer: Introduction Globalization of individual organizations and capital markets in the course of the last two decades has changed the business scene. Numerous firms have extended operations abroad, and even entirely local organizations are confronting rivalry from abroad. To react to worldwide rivalry, firms are utilizing new advances to give better, lower-cost answers for their clients, yet these mechanical developments have prompted consistent development of clients also contenders. In the meantime, worldwide capital markets are compelling firms to develop and decrease costsnot a simple accomplishment (Bernard, 2002). These patterns are pushing organizations to deal with their advantages as viably as could be expected under the circumstances particularly their human resources. This report will investigate a mixture of approaches to adjust your general HR system to the new substances of worldwide rivalry. We should first examine how one organization reacted to this new weight. Marina Bay is a cove close Focal Territory in the southern piece of Singapore, and misleads the east of the Downtown Center. The zone encompassing the Bay itself, likewise called Marina Bay, is a 360 hectare expansion to the contiguous Focal Business Area. The URA Expert Arrangement for Marina Bay means to support a mix of utilizes for this territory, including business, private, inn and diversion (DeNisi Griffin, 2011). The Singapore government likewise burned through $35 million to finish the 3.5 km Waterfront Promenade around Marina Straight. It incorporates another eco-accommodating guest focus and The Helix connecting Bay front to Marina Focus where the Young Olympic Park is placed. The Projection @ Marina Bay (previously Focal Projection Site) will be utilized as a between time occasion space and open space utilized for exercises, for example, theaters and jamborees. Job design It is seldom feasible for employments to be intended to fuse all the attributes recorded when examination is about Human Resource Administration. Some will need to be exchanged off against others (Gyorfi, Ottucsak Walk, 2012). Emulating are the key standards of occupation outlining in Human Resource Administration. The various and basic Employment plan standards are shown in below. Structure a cognizant entire, either autonomously or with related occupations. Execution of the employment (or employments) ought to make a huge commitment to the fruition of the item or administration, a commitment which is obvious to the occupation holder. Give some assortment of pace, system, area and aptitude Give input of execution, both specifically and through other individuals Consider some carefulness and control in the timing, arrangement and pace of work endeavors Incorporate some obligation regarding result Give some chance to learning and critical thinking (inside the singular's fitness) Be seen as driving towards an alluring future Give chance to advancement in ways that the individual finds applicable. According to the case study, the HR Manager of Marina Bay was decided and proposed some job design like a private casino for some most famous people who are in hotel as well as a private gym with swimming pool (Ishikawa Tsujimoto, 2008). This two jobs are design and proposed for the increasing the profit for Hotel. The private gym as well as private casino is prepared by some feedback of clients or customers of hotel. Recruitment Strategy This unit addresses the abilities and information needed to create an association's recruitment and determination techniques. It covers working with stakeholders to create, execute and assess the procedures and courses of action utilized as a part of recruitment and determination. Survey association's capacity to enroll and select the coveted workers Encourage improvement of recruitment and determination systems Coordinate the usage of recruitment and determination systems Screen and audit the viability of recruitment and determination systems Survey association's capacity to enroll and select the coveted workers Examine drifts that may affect on recruitment and choice methods Distinguish hierarchical issues that may affect on recruitment and choice Impart and present investigation results to administration group to guarantee administration purchase into recruitment and choice methods Encourage improvement of recruitment and determination systems Prescribe procedures that adjust existing authoritative and individuals administration/human capital administrations and methods with recruitment and choice prerequisites Select fitting recruitment channels and choice strategies Impart recruitment and choice techniques to pertinent stakeholders Coordinate the usage of recruitment and determination systems Lead the individuals administration/human capital group in creating an activity plan to execute recruitment and choice techniques Guarantee that sufficient assets are made accessible to convey targets of the recruitment and determination systems Help individuals administration/human capital group in the usage of recruitment and determination systems Assess the fittingness of methodologies against association objectives and targets and distinguish obliged changes to individuals administration/human capital administrations and methods Screen and audit the viability of recruitment and determination systems Create methods and frameworks for social event estimation information and criticism Break down estimation information and criticism to secure execution against obliged criteria Survey best works on identifying with recruitment to distinguish potential enhancements Prescribe refinements or alterations to recruitment and determination methodologies Selection Strategy Taking part in the technique improvement procedure includes proactive examination and looking into your aggressive surroundings and your interior operation. You secure a vital course, make techniques that are proposed to move the firm in that heading, and execute those procedures, all in a push to fulfill key stakeholders (Kets de Vries, 2014). The methodology starts with an examination of your company's strengths, weaknesses, opportunities, and threats (known as SWOT investigation). SWOT examination is planned to help you choose systems that (1) exploit authoritative qualities and natural opportunities or (2) kill or overcome hierarchical shortcomings and natural threats.3 Qualities are assets and capacities that can prompt an upper hand, in the same way as an extraordinary area then again exceptional administration conveyance. Shortcomings are assets and abilities that your firm does not have, and their unlucky deficiency puts the organization off guard. Opportunities are sure cond itions in the expansive and working situations, for example, ideal expense motivating forces. Dangers are conditions in the expansive and working situations that may obstruct intensity, for example, a shift in buyer inclination. After procedures are figured, plans for executing them are made and completed, as demonstrated in Figure giving in below. To turn into a fruitful director in the cordiality business, you require procedure to help graph a course, arrange others, and moderate vitality. Without a long haul key bearing, your operation will float and your administration group will settle on conflicting choices, consequently squandering both vitality and assets. Implementation As a lodging property chief, your major vital administration obligations incorporate making the general heading of the specialty unit, progressing investigation of the changing business circumstance, selecting an aggressive technique and the particular strategies expected to complete it (vital carriage), and overseeing assets to create a manageable upper hand. A standout amongst the most widely recognized ways you can convey your lodging's vital heading is to compose a statement of purpose, which is a concise articulation of the lodging's motivation that characterizes the extent of the operation (Neil, 2012). Statements of purpose regularly incorporate data on businesses served, clients, items, administrations, representatives, area, and vital gimmicks. To provide for you a sample of a careful mission proclamation, Marina Bay, imparts its standards and heading in the statement of purpose indicated. This extravagance palace inn rests in the midst of 840 sections of land of formal encl osures and peculiarities a Robert Trent Jonescomposed green and a few fine restaurants. Marina Bay has concocted a statement of purpose that conveys its standards and an ability to know east from west to both inside stakeholders, (for example, workers), and outside stakeholders (prominently, customers), as you see, a statement of purpose is more than simply what your inn does (Patnaik Talukder, 2007). Rather, to start setting an agreeable heading, you ought to think as far as the assets the inn possesses and the learning individuals hold. The accompanying are rules for get ready statements of purpose: Utilization terms that are reasonable to workers. Word your central goal to move the human soul. An individual ought to peruse the announcement and like working for the lodging. Appealing (yet not buzzword) trademarks can help individuals recall the mission. Keep the statement of purpose as short as could reasonably be expected. Broadly disseminate the mission. Convey the mission to representative Conclusion Human assets are vital to the accomplishment of your business. Without utilizing amazing administrations, you can't push ahead conveying the administrations your customers anticipate. Anyhow it requires some investment to staff your operations for greatest execution and knowing where to begin can be a test. Uplifting news! Hudson's honor winning Singapore group can offer assistance. We comprehend the human assets and recruitment life cycle and can venture into your association with prompt insight. Through our exclusive devices, we source, evaluate, select and create ability and after that utilization our skill to band together with you. We handle human asset challenges with certainty on the grounds that each of our specialists in Singapore is knowledgeable about every industry and control we serve. References Bernard, R. (2002).HR. Leicestershire: Upfront. Blanpain, R., Bromwich, W., Rymkevich, O., Spattini, S., Aparicio Valdez, L. (2009).The modernization of labour law and industrial relations in a comparative perspective. Austin: Wolters Kluwer Law Business. DeNisi, A., Griffin, R. (2011).HR. Mason, Ohio: South-Western. Gyorfi, L., Ottucsak, G., Walk, H. (2012).Machine Learning for Financial Engineering. Singapore: World Scientific. Ishikawa, A., Tsujimoto, A. (2008).Creative marketing for new product and new business development. Singapore: World Scientific Pub. Co. Kets de Vries, M. (2014).Mindful leadership coaching. Basingstoke: Palgrave Macmillan. Mahbubani, K., Yiannouka, S., Fritzen, S. (2012).LEE KUAN YEW SCHOOL OF PUBLIC POLICY. Singapore: World Scientific. Neil, G. (2012).HR. Reno, NV: Priorities Intact Pub. Patnaik, L., Talukder, A. (2007).Innovative applications of information technology for the developing world. London: Imperial College Press. Sheate, W. (2010).Tools, techniques approaches for sustainability. Singapore: World Scientific Pub. Co. Snow, D. (2014).The Wiley-Blackwell encyclopedia of social and political movements. Hoboken, NJ: John Wiley Sons. Ulrich, D., Losey, M., Miesinger, S. (2005).The future of human resource management. Hoboken, N.J.: Wiley. Whiteley, A., Cheung, S., Quan, Z. (2000).Human Resource Strategies in China. Singapore: World Scientific Publishing Company. Zhou, H. (2013).Ten Years. Singapore: World Scientific Publishing Company.