Home And Home Office Computers Essay Example for Free

Home And Home Office Computers Essay International Business Machines Corporation (IBM) deals with computer technology, offering both products and consulting services. It offers a range of hardware and software products. It also offers infrastructure services. IBM is a high performance organization and this is very evident from its operation and performance. IBM is a multinational corporation with its headquarters at Armonk, New York but spreading to all parts of the world. It is the largest computer company and the most profitable. It have 370, 000 employees in different parts of the world representing the largest information technology employer. IBM controls a big share of its market and has expanded to many parts of the world. These factors show that IBM is one of the high performance organizations of the world. The results of IBM show clearly its leadership role in the computer technology sector. Its operations of the recent past have produced results that show its high performance and its ability to continue performing well. The financial report for the year ended December 31 2006, posted in the company’s website (http://www. ibm. com/investor/financials/index. phtml), showed that the company had a net income of $9,492 million as compared to $7,934 million the previous years. There was growth in total revenue from $91,134 million in 2005 to $91,424 million in 2006. The earnings per share for the year 2006 were $6. 11 compared with $4. 87 the previous year. Using revenue, net income and the earnings per share as the performance indicators we can clearly see that IBM posted very good results and indicated growth. IBM has been expanding its operation to all parts of the world. IBM provides technology solutions to businesses, organization to all parts of the world with an aim of helping the users to achieve increased productivity and success. The company’s values of â€Å"dedication to every client’s success, Innovation that matters-for our company and for the world and trust and personal responsibility in all relationships† (http://www. ibm. com/investor/corpgovernance/cgbcg. phtml) have enabled the company to establish relationship all over the world thus resulting to gaining of a big share of the market. IBM is the largest computer company and the most profitable. Thus using the market share as the performance indicator we see that IBM is a high performance company. Besides that IBM have in the recent past made many notable acquisition meaning it’s aimed at growing. IBM is very concerned with the satisfaction of its customers. IBM uses tools, processes, procedures and mechanisms of generating feedback aimed at making sure the customer is satisfied. The company monitors and responds to problems of customer so as to achieve customer satisfaction. It also provides expertise assistance all the time to its customers. According to CRM today website (http://www. crm2day. com/news. crm/EpZuVZFUZaMbMinnv. php) a research carried out by Technology Business Research Inc showed that IBM had topped its competitors in customer satisfaction. This was attributed to the IBM’s PC Hardware quality and reliability. On March 2007 IBM was awarded the Genesys Gold Certification. This was for IBM’s expertise, innovation and customer satisfaction (Http://www. genesyslab. com/news. archives/2007/march/ibm-gold-certication. asp IBM values its employees and puts efforts to see that their employees are treated well. IBM does not discriminate employees on any ground be it physical attributes or genetics. IBM has been helped by its employees to become a high performance organization. Through good human resource management the company allows its employees from all over the world to participate in core decision making. IBM involved its employees in the formulation of the company’s values in 2003. The company has also facilitated discussion among its employees on key business issues. This has helped the company to brainstorm on new ideas that have contributed to improvement of the performance of the company. IBM also involved its employees in brainstorming on innovation ideas. All these efforts were aiming at involvement of the employees on the key issues affecting IBM operations. This issues ranging from employee relationship as expressed in the company values to various practices in the company and innovation (http://www. research. ibm. com/journal/sj/404/gongla. html). IBM’s good treatment of its employees has led to great benefits to the companies. Employees are more dedicated to the values of the company and to offering quality services to the customers. These have led to more satisfied customers translating to good sales. Good human resource management has led to great benefit to the company through innovation of the employees hence leading to more productivity and innovation. The human resources best practices by IBM include involvement of the employees in key issues affecting the company. The employees were involved in the formulation and rewriting of the company values. In this all the employees from all parts of the world contributed their ideas and were summarized to produce the three care values of IBM Corporation. IBM also involved its employees in contributing ideas on practices that can bring success to the company. Another best practice is good treatment of the employees. IBM do not discriminate any employee on any ground and offers employment to all. These practices have contributed much to making IBM one of the High performance corporations. Reference: CRM Today. IBM Tops Competitors in Customer Satisfaction. Retrieved on February 06, 2008from http://www. crm2day. com/news/crm/EplZuVZFuVaMbBlnnv. php GENESYS. IBM Awarded Genesys Gold Certification for Expertise, innovation and customer satisfaction. Retrieved on February 06, 2008from http://www. genesyslab. com/news/archives/2007/march/ibm_gold_certification. asp Gongla P. and Rizzuto C. R. Evolving communities of practice: IBM Global Services experience. IBM Systems Journal. Retrieved on February 06, 2008from http://www. research. ibm. com/journal/sj/404/gongla. html IBM. Financial Information. Retrieved on February 06, 2008 from http://www. ibm. com/investor/financials/index. phtml IBM. Corporate governance. Retrieved on February 06, 2008 from http://www. ibm. com/investor/corpgovernance/cgbcg. phtml)

The ethical principles and teaching of one religion Essay Example for Free

The ethical principles and teaching of one religion Essay Examine the ethical principles and teaching of one religion, focussing particularly on what is believed about the nature and value of human life, and the relationship between humans and the environment. Most religions have similar ethical principles and beliefs on the value and nature of human life; however this essay will be focusing on one religion in particular, Islam. Islams main principles about the human life are quite similar to the other religions, and the fact that life is sacred. This underpins all issues dealing with medical ethics such as Abortion and Euthanasia. Muslims believe that all human life is sacred because it is given by Allah, and that Allah chooses how long each person will live. Human beings should not interfere in this, which is why Islam would most definitely favour sanctity of life over quality of life, as the Islamic view is based on the very high priority the faith gives to the sanctity of life. The Quran states: Whosoever has spared the life of a soul, it is as though he has spared the life of all people. Whosoever has killed a soul, it is as though he has murdered all of mankind. (Quran 5:32) It is a manifestation of the dignity of man that Islam has placed an infinite value on human life. This is expressed in the Quran in the following terms: We ordained for the children of Israel that if anyone slew a person, unless it be for murder or for spreading mischief in the land, it would be as if he slew the whole of mankind. And if anyone saved a life, it would be as if he saved the life of a whole people. (Al-Maida, 5:32) If Euthanasia is taken as an example, Islam believes human life is a value to be respected unconditionally, irrespective of other circumstances. The concept of a life not worthy of living does not exist in Islam. Justification of taking life to escape suffering is not acceptable in Islam. Prophet Mohammad taught: There was a man in older times that had an infliction that taxed his patience, so he took a knife, cut his wrist and bled to death. Upon this God said:My subject hastened his end, I deny him paradise. All these teachings are derived from the Holy Book of Islam, The Quran, which is said to be the word of Allah. There are many other quotes from the Quran which support the argument of the sacredness of life. If anyone kills a person unless it be for murder or spreading mischief in the land- it would be as if he killed the whole people. (Quran 5.32) When their time comes they cannot delay it for a single hour nor can they bring it forward by a single hour. (Quran 16.61) And no person can ever die except by Allahs leave and at an appointed term. (Quran 3.145) Destroy not yourselves. Surely Allah is ever merciful to you. (Quran 4.29) There is a vast amount of emphasis put on the sacredness of human life, and how it should be protected at all times, however Islam permits killing, under very strict circumstances, in a war called Jihad, and is often mistranslated to mean holy war, however its true meaning can be anything from an inward spiritual struggle to attain perfect faith to a political or military struggle to further the Islamic cause. The Prophet Muhammad has given clear instructions about the behaviour of the Muslim army. He observed: Set out for Jihad in the name of Allah and for the sake of Allah. Do not lay hands on the old verging on death, on women, children and babes. Do not steal anything from the booty and collect together all that falls to your lot in the battlefield and do good, for Allah loves the virtuous and the pious. So great is the respect for humanly feelings in Islam that even the wanton destruction of enemys crops or property is strictly forbidden. When thinking of the nature of life, it is natural to ponder upon creation. For example how would Islam manage to answer lifes unanswered questions such as, When does life begin?, Where does life come from?, and What happens at death?. As with all religions Islam tried to answer them, with help from the Holy Scriptures, such as the Quran and Hadith. The question of when a human life begins is a profoundly intricate one, with widespread implications, ranging from abortion rights to stem cell research and beyond. A key point in the debate rests on the way in which we choose to define the concepts of humanity, life and human life. Islam states that human life begins at the moment when a male sperm penetrates a female ovum and becomes united with it. The impregnated ovum constitutes the first cell that contains a full genetic record of the human kind in general and of the individual foetus itself that will distinguish it from any other being at any point of time. This first cell will then start reproducing itself throughout the various developing stages of the conception period until the moment of birth. The moment a woman conceives and the conceptions said to be stable in the uterus, the life shining in this uterus has full respect and is protected by established Islamic law provisions. If the foetus reaches the stage when a soul is breathed into it (some say after 120 days, others after 40 days), its sanctity becomes greater as agreed upon, and this results into certain provisions of the Islamic law. Islam also believes that all types of life were created by Allah, from water. Let us look at what Allah has said in the Quran about our creation to back up this theory: Now let man but think from what he is created! He is created from A drop emitted Proceedings from between the backbone and the ribs: Surely (Allah) is able to bring him back (To life)! The Day that (All) things secret Will be tested, (Man) will have No power, and no helper. (Quran 86:5-10) As Allah has given life, he can also take it away, and has a plan for us all. Muslims believe that the present life is a trial in preparation for the next realm of existence. All the Prophets of God called their people to worship God and to believe in life after death. They laid so much emphasis on the belief in life after death that even a slight doubt in it meant denying God and made all other beliefs meaningless. Islam teaches that after death there will be a Day of Judgement. When people die they remain in the grave until the Day of Judgement. When the Day of Judgement comes, Allah will decide what happens to people and his decision is final: To Allah belongs the knowledge of the unseen of the heavens and the earth; and the coming of the Hour of Judgement is like the twinkling of an eye, or even quicker. Surely, Allah has full power over everything. (Quran 16:77) Allah will also judge all believers, not just Muslims: Those who believe in the Quran, and the Jews and the Sabians and the Christians, any who truly believe in Allah and the Last Day and act righteously, shall have no fear, nor shall they grieve. (Quran 5:69) People who have followed the teachings of Allah will go to Paradise, which will be a perfect world of rest and pleasure. Here they stay forever. This is called akhirah or in other words life after death. People who have ignored Allahs teachings will go to hell where they will be punished. Those who have believed and acted righteously will be made happy in a splendid Garden. Those who disbelieved and rejected Our Signs and the meeting of the Hereafter will be brought face to face with punishment. (Quran 30:15-16) Like Judaism and Christianity, Islam has no teaching about reincarnation. Muslims have only one chance to live their lives and they are judged on how they do this. When researching the value of human life there are many reasons not to destroy life in Islam however Islam does not always see destroying life as wrong. For example there are many quotes in the Quran, as mentioned beforehand, as to why life is so sacred, and only Allah has the right to take it away. If we look at the issue of abortion, Muslims regard abortion as wrong and haram (forbidden), but many accept that it may be permitted in certain cases. All schools of Muslim law accept that abortion is permitted if continuing the pregnancy would put the mothers life in real danger. This is the only reason accepted for abortion after 120 days of the pregnancy. The Islamic view is based on the very high priority the faith gives to the sanctity of life. This passage has been stressed many times by myself, for it is the main valid point for backing up the sanctity of life and in the Quran it states: Whosoever has spared the life of a soul, it is as though he has spared the life of all people. Whosoever has killed a soul, it is as though he has murdered all of mankind. (5: 32) Most Muslim scholars would say that a foetus in the womb is recognised and protected by Islam as a human life although. Islam allows abortion to save the life of the mother because it sees this as the lesser of two evils and this is a general principle in Sharia (Muslim law). Abortion is regarded as a lesser evil in this case because, The mother is the originator of the foetus, the mothers life is well-established, the mother has with duties and responsibilities, the mother is part of a family, and allowing the mother to die would also kill the foetus in most cases. Islam also regards the relationships between humans and the environment very highly. The world Earth appears no less than 485 times in the holy book of the Quran. Sharia, the word for Islamic Law, literally means source of water. In the words of Allah, There is not an animal in the earth, nor a creature flying on two wings, but they are nations like you. (6:38) The question of the creation of human beings is relevant; to understand the role of religion in the environment the Holy Quran states Blessed be He, in whose hands are all sovereignty. He has power over all things. He created death and life that He might put to test and find out, which of you acquitted himself best. He is Mighty, Forgiving One. (67:1-2) Life is thus, a brilliant demonstration of Gods wisdom and knowledge. He has shown the humans a right path of life. Theres complete stability and unity in the laws of the universe. Man being a part of the whole system must also operate justly in the sphere over which he is given control and power; otherwise, he is working against the natural laws of the Universe, as well as his own nature. The result of which can be destruction in the environment. In conclusion, as with many other religions, Islam has similar concepts and principals about human life and the environment which are clearly outlined in Holy Scriptures such as The Quran and may influence our personal morals and views on ethical issues. BIBLIOGRAPHY: 1) http://www.islamweb.net 2) http://www.bbc.co.uk 3) http://www.earthisland.org 4) http://www.muhajabah.com 5) The Puzzle of Ethics Peter Vardy Paul Grosch 6) Understanding Islam Duncan Baird Publishers

The implementation of strategic change at Microsoft Canada

The implementation of strategic change at Microsoft Canada The Organization Development literature has directed appreciable attention at in being able to lead and manage change. The major portion of the material is highly normative, advising managers about how they should be planning and implements organizational changes. For example, one study suggested that successful managers in ceaselessly changing organizations should first; provide clear responsibility and priorities with extensive communication and freedom to improvise. Second, explore the future by experimenting with a wide variety of low cost probes; and thirdly, link current projects to the future with predictable intervals and choreographed transition procedures. Traditionally the main focus of change management is on identifying sources that resist change and offers ways to overcome them. Most of the recent contributions have been challenging the focus on resistance and have shifted the aimed at creating vision along with gaining political support for them, and managing the trans ition of the organization toward them. The various ways in which managing change can be classified are in figure below. MOTIVATING CHANGE Creating Readiness for Change Overcoming Resistance to Change CREATING A VISION Describing the Core Ideology Constructing the Envisioned Future EFFECTIVE CHANGE MANAGEMENT DEVELOPING POLITICAL SUPPORT Assessing Change Agent Power Identifying Key Stakeholders Influencing Stakeholders MANAGING THE TRANSITION Activity Planning Commitment Planning Management Structures SUSTAINING MOMENTUM Providing resources for Change Building a Support System for Change Agents Developing New Competencies and Skills Reinforcing New Behaviors Staying the Course The above mentioned activities contribute a lot to effective change management and have been listed in the order in which they usually are performed. The first amongst the activities involves motivating change and also includes creating a readiness for change amongst the members of the organization and which indeed helps them to address resistance to change. Initially motivation is a critical issue for change process because a lot of evidence indicates that people as well as the organizations want to preserve the status quo and are willing to change only when there are strong powerful reasons to do so. The next activity is considered with creating a vision and is closely alignment with leadership activities. The vision has the sole purpose of providing a purpose and lay out for change and it describes the desired future state of the organization. The next activity involves the task of developing political support for the change. Organizations of all kinds are composed of powerful ind ividuals as well as groups that can either block or promote change, and it is the task of the leaders and the change agents to gain the support and permission of the higher authorities in order to implement changes. The fourth activity is concerned with managing movement from the current state to the desired level in the organization. It involves designing a plan for managing the change activities as well as planning particular management structures for working of the organization during this transition. The next and the final activity involve sustaining the flow or momentum for change so that it is being able to be carried to completion. The final activity includes task such as providing resources for implementing the changes, building a support system for change agents, developing new competencies and skills needed to implement the changes. Unless man-to-man are motivated and bound up to change, unfreezing the status quo will be very difficult. Without vision, chances are there th at change will be disorganized and diffused. Along with the fast moving pace of global, economic, and technological development change becomes an inevitable feature of the life of the organizational. But change that happens to an organization externally by the environment is quite different from the change that is planned and incorporated by the members of the organization. The main motive of Organizational development is to bring in changes in the organization in a planned manner so as to be able to increase its effectiveness and this organizational change is usually initiated and implemented by managers, with the help of professional OD practitioners. Conceptions of planned change have tended to focus on how change can be implemented in organizations. In order to implement change in any organization, certain frameworks are used as models that describe the activities that must take place to initiate and carry out successful organizational change. Let us now discuss change that Microsoft Canada tried to implement in its organization by implementing Strategic Change. MANAGING STRATEGIC CHANGE AT MICROSOFT CANADA Microsoft Canada is a subsidiary of Microsoft Corporation responsible for the service, marketing and the sales of the full range of software products, including the Windows operating system, the office productivity suite, a variety of Net products, and the Xbox game console. The organization marketed to a variety of segments, such as software application developers, small and medium business and large enterprises, through a broad range of partners that worked directly with the client organizations to install and optimize the software used. A small service organization provided consulting support to clients with the partner. Before 2001, Microsoft Canada had been part of North American subsidiary. Under this structure, large US market was clearly the focus of attention from Microsoft server, desktop, other software products. However, Frank Clegg, President of Microsoft Canada, argued that the Canadian market was different and under developed. It had a different mix of customers that did a United States, different competitors and different growth opportunities. Moreover, software sales and personnel computers shipments as a percentage of markets size and growth were below worldwide averages. These differences, Clegg argued warranted a specialized strategy. As the fiscal year ended Clegg and his newly appointed Director of Strategic Planning, Sandra Palmero, wanted to cease the opportunity to define a uniquely Canadian strategy. Before becoming Director of Strategic Planning, Palmero had been Director of Marketing and Corporate Communications in Microsoft Canada. There with Richard Reynolds, her Senior Marketing Manager, they had planned and implemented a participative process of strategic planning. Sandra conducted the OD practitioner who had worked with them and contracted to design and implement a Strategic planning process for the Canadian organization. Over a 2 month period, Sandra conceived of a series of workshops involving the Canadian leadership team. This team represented a broad cross section of the organization including representatives from legal staffs, human resources, service business and Microsoft consultant, marketing managers, customer support and managers responsible for different segments of Microsoft business inclu ding enterprise customer, small and medium business, the Microsoft Network and the Xbox. The strategic analysis phase consisted of preliminary work by several members of the Canadian leadership team as well as initial exercises during the first workshop. Member of Canadian Leadership team each prepared an analysis of their respected areas of responsibilities. For example, the enterprise sales manager provided historical growth rates in the revenue, developed forecast for market growths and Microsofts share, described current levels of Customer satisfaction and technology road map of products being developed by the Redmond headquarters organization. In addition to this specific analysis, Sandra contracted with a market research firm to provide overall description of Canadian information technology market. Finally a competitor analysis was performed to develop and understanding of likely strategies, goals, and initiatives from key competitors such as IBM, Sun Micro System, and Oracle as well as competitive threat posed by the Linux Operating System Software. During first workshop the Canadian Leadership team used the pre work data to perform an environmental scan. They discussed, debated, and ultimately came to some agreements about the trends affecting the organization. Based on that scan, the group engaged in a vision and value formation exercise and set out an initial list of short and long term goals. These activities let to several important decisions for new marketing organizations. For example, the vision and values exercised produced important insight about what the Canadian organization stood for, its uniqueness compared to the marketing subsidiaries within the Microsoft Organization, and its strengths in competing as a Canadian organization. The values also informed discussion about future goals and strategy to achieve them. Importantly, the Canadian leadership realized that customer loyalty would and should become a driving force for the organization. This realization led to passionate discussions about the relative emphasis i n the organization on revenues versus customer satisfaction and loyalty. It also led to development of Big Hairy Audacious Goal (BHAG) that the members of the Canadian Leadership Team believed would be challenging but achievable. The first workshop ended with a number of assignments, unresolved issues, and excitement about the future. In between the first and second workshops, members of the Canadian Leadership Team worked with their own organizations. Issues, decisions and questions that were addressed within the Canadian Leadership Team were discussed throughout the organization. The most important discussion concerned the Big Hairy Audacious Goal and the relative emphasis of revenues and customer loyalty over the short and long term. A consensus began to emerge that the right and proper strategy for Microsoft was to argue for a slower growth rate in revenues the short term, invest in customer satisfaction and then leverage that loyalty for a more secure stream of revenues in the future. Frank Clegg took this idea to the executives in Redmond and discussed the implications of this strategy, including revenue projections, risk involved, the budget implications, and how the strategy aligned with corporate and other marketing organizations initiatives. The result of these conversations became the subject of opening discussions at second workshop. The cautions but positive support from the corporate organization allowed the Canadian leadership team to move forward on its strategic intent. In second workshop, the organizations mission and values were finalized; year by year revenue goals were agreed upon to achieve the Big Hairy Audacious Goal, and these goals were broken down and assigned to specific groups and managers. Finally, key customer and partner loyalty programs were established and outlined. Ownership for different initiatives was assigned and a strategic change plan originated. Frank Clegg pressed the group on its decision to emphasize customer loyalty and challenged the group with several scenarios that tempted them to trade off satisfaction for revenue. These scenarios helped fix the Canadian leadership teams commitment to their strategy. The important part of the strategic change plan that came out was a discussion and decision to tie the individual performance appraisals of Canadian leadership team as a whole also staked their end of fiscal year bonuses to the achievement of customer satisfaction, instead of revenue goals. The strategic change efforts at Microsoft Canada are important for few reasons. First, the Canadian organizations realization of the benefits of customer satisfaction and loyalty was influential in moving the larger Microsoft Corporation to examine its values in this area. Business Week reported on the changes Steve Ballmer was making in the organization; they reflected the increased importance of customer loyalty in Microsofts strategy and structure changes. Second, the organization learned how to organize a strategic planning effort. In the second year since this effort began, Sandra Palmero did built a stronger strategic planning organization and taken more and more responsibility for driving the strategic planning process. Even as the corporate Microsoft organization was making important changes in its reporting structure, business process, financial systems, the Canadian organization was able to adapt using its own resources and knowledge. Finally, the Big Hairy Audacious Goal h as become an institutionalized part of the organization that drives thinking and decision making in the organization. In context with the case in hand we are suppose to work on a few task related to the case in hand. Firstly, let us discuss the history of the organization in hand, which is Microsoft Canada. Microsoft Canada Inc. was established in 1985. It is the Canadian subsidiary of Microsoft Corp. the worldwide leader in services, software and solutions that help inhabit and small business realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. It has its headquarters in Mississauga and has nine regional offices across the country dedicated to empowering people through great software- anytime, anywhere and on any devise. Secondly, let us now discuss the circumstances that led the organization to undergo strategic change. Frank Clegg, President of Microsoft Canada, argued that the Canadian market was different and under developed and it had a different mix of customers. Thus it demanded for different co mpetitors and different growth opportunities. Another circumstance was that the percentage of markets size and growth of software sales and personnel computers shipments were below worldwide averages. These circumstances demanded a specialized strategy. Thirdly, the type of change that was implemented in the Microsoft Canada was basically strategically. The change has been incorporated in such a way that every aspect of the organization starting from legal staffs, human resources, service business and Microsoft consultant, marketing managers, customer support and managers responsible for different segments of Microsoft business including enterprise customer, small and medium business, the Microsoft Network and the Xbox were taken into consideration. The senior members of the organization have tried its best to formulate and design the strategically change in such a manner that it helps Microsoft Canada to increase its percentage market share and gain better growth. Fourthly, in orde r to incorporate the strategically change into the organization the involvement of every member of the organization is very necessary. The strategically change was initiated by Frank Clegg, President of Microsoft Canada and Sandra Palmero, Director of Strategic Planning. Sandra Palmero along with Richard Reynolds, her Senior Marketing Manager, had crafted and implemented a participative process of strategic planning. Sandra conducted the OD practitioner who had worked with them and contracted to design and implement a Strategic planning process for the Canadian organization. Fifthly, the methods used in implementing the strategically change were basically workshops, assignments and discussions of issues related to work. Canadian Leadership Team was formed by members of various departments of the organization that were focused on developing and implementing strategically change in the Microsoft Canada Organization. During the first workshop the Canadian Leadership team used the pre w ork data to perform an environmental scan. They discussed, debated, and ultimately came to some agreements about the trends affecting the organization. Based on that scan, the group engaged in a vision and value formation exercise and set out an initial list of short and long term goals. These activities let to several important decisions for new marketing organizations. The Canadian leadership realized that customer loyalty would and should become a driving force for the organization. A consensus began to emerge that the right and proper strategy for Microsoft was to argue for a slower growth rate in revenues the short term, invest in customer satisfaction and then leverage that loyalty for a more secure stream of revenues in the future. In second workshop, the organizations mission and values were finalized; year by year revenue goals were agreed upon and these goals were broken down and assigned to specific groups and managers. The important part of the strategic change plan that emerged was a discussion and decision to tie the individual performance appraisals of Canadian leadership team as a whole also staked their end of fiscal year bonuses to the achievement of customer satisfaction, rather than revenue goals. Steve Ballmer increased the importance of customer loyalty in Microsofts strategy and structural changes and also the organization learned how to organize a strategic planning effort. Microsoft organization has made important changes in its reporting structure, business process, financial systems; the Canadian organization was able to adapt using its own resources and knowledge. Big Hairy Audacious Goal has become an institutionalized part of the organization that drives thinking and decision making in the organization. Finally, the main changes that have been seen in the performance level of the employees getting better along with rise in the percentage of market share which led to its growth both internal as well as external. Also, the Canadian Leadership Team and the Big Hairy Audacious Goal was permanently incorporated in the structure of the organization. (b) Strengths of Bureaucratic organizations are as follows: Higher level of consistency is maintained in decisions and implementation of projects. The control exerted by the head quarters or top level management ensures that the systems and delivery of services to the beneficiaries are in line with the laid down procedures. The major and important final decisions made by top management, considering various perspectives of organization. In this aspect the powers and interests of various stakeholders also taken care in delivering the final outcome. Another benefit is better cost control and management. Weaknesses of Bureaucratic organizations are as follows, The higher level of bureaucracy leads to lack of innovation and development in the organization, which leads to loss of competitive advantage in certain circumstances. Another disadvantage is that higher the structure and communication ladder impedes the speed of communication and decision making, and speed of response in emergency situations. The motivation of employees drops because of the lower level of delegation of duties and responsibilities and lower empowerment.. What must be realized is only that the strait jacket of bureaucratic organization paralyzes the individuals initiative, while within the capitalist market society an innovator still has a chance to succeed. (c) Managing change is an inevitable part of Organizational Development. Organization Development is about how people and organizations function and how to get them to function better. The field is based on knowledge from behavioral science disciplines such as psychology, social psychology, sociology, organizational behavior, organization theory and management. OD programs are long-term, planned, sustained efforts. Various definitions of OD are: Organization development refers to a long-range effort to improve an organizations problem solving capabilities and its ability to cope with changes in its external environment with the help of external or internal behavioral-scientist consultants, or change agents, as they are sometimes called. (Wendell French) Organization development is a system-wide process of data collection, diagnosis, action planning, intervention, and evaluation aimed at (1) enhancing congruence among organizational structure, process, strategy, people, and culture; (2) developing new and creative organizational solutions; and (3) develop the organizations self renewing capacity. It occurs through the collaboration of organizational members working with a change agent using behavioral science theory, research, and technology.(Michael Beer) Thus, Organization development is a system based and wide application that transfers behavioral science knowledge to the planned improvement, and reinforcement of the process that lead to effectiveness and efficiency of the organization. All OD programs have three basic components: diagnosis, action and program management. The symptomatic component represents a uninterrupted collection of data about the total system, its subunits, its processes, and its culture. The action component consists of all the activities and interventions designed to improve the organizations functioning. The program management component encompasses all activities designed to ensure success of the program. The process of Organizational Development is quite complicated and the completion of the change process consumes a lot of time with a minimum of one year and sometimes keeps indefinitely. There are different approaches to the process but the usual process consists of seven steps, which are initial diagnosis, data collection, data feedback and confrontation, action planning and problem solving, team building, inter group development and evaluation and follow up. organizational development process The following steps are vital steps taken into consideration while implementing any alternative forms of organizational development: Communications patterns, styles and flows. Goal setting. Decision making, problem solving, and action planning. Conflict resolution and management. Managing interface relations. Superior- subordinate relations. Technological and engineering systems. Strategic management and long-range planning. Vision/ Mission formulation. Organizational learning. Task 2 (a) The key stakeholders in Microsoft Canada can be people from any of the departments and levels of the organizations. But in general, the following people are the stakeholders of Microsoft Canada: Financial analysts Business analysts Forecasting or sales individual contributors Controller IT specialists and administrators. Legal staffs Human resources Service business and Microsoft consultant Marketing managers Customer support Managers responsible for different segments of Microsoft business including enterprise customer. Etc. (b) As discussed already it has been seen that the above cited stakeholders are the main members of the Canadian Leadership Team and plays a very significant role in the successful formation and implementation of Strategically Change in Microsoft Canada. The stakeholders, most of whom are also the members of the Canadian Leadership Team have played important role in the workshops, assignments, and discussions that was basically done to decide upon implementing new strategically changes required by Microsoft Canada to achieve its long term and short term goals. Also in the beginning of this report we have discussed three different models that are usually used in any organization as models for implementing and managing change, which are, Lewins Planned Change Model, Action Research Model and Positive model. After going through the entire case in hand it is seen that the Action Research Model best suits the procedure in which implementation of strategical change was carried out in Microsoft Canada. As the Action Research Model of change suggests, Microsoft Canada firstly, identified the problem that the organization was facing and having done that it was discussed upon by the experts of the organization and data was gathered from various sources to analyze the problem in order to be able to provide with the best possible solution. Finally, The Canadian Leadership Team acted as the Action team that helped to implement the solutions and bring in the Change in Microsoft Canada. Thus, the above report is a good example of implementing and managin g change in an organization. Task 3 (a) UnfreezingLewins Planned Change Model Refreezing Movement Action Research Model Data Gathering after Action Action Joint Action Planning Joint Diagnosis of Problem Feedback to Key Client or Group Data Gathering and Preliminary Diagnosis Consultation with Behavioral Science Expert Problem Identification Positive Model Design and Deliver ways to create the Future Envision a Preferred Future Discover Themes Inquire into Best Practices Initiate the Inquiry There are various types of change that an organization may implement. (b) It is often remarked that the only constant thing in the world is Change and having said that in todays so fast moving world and economy, every organization needs to implement change in its working structure and structure to be able to cope up with the changing environment. Today, organizations basically go for a change in order to be up to date with the current world and also are able to cope up with the increasing competition. Change suiting to the organization helps the organization to attain better brand name and a increased market share. Also change in the structure and working environment usually helps the organization to provide its employees to be happy and satisfied working in the organization and give maximum effective result to the output of the organization. Thus there may be a number of reasons that might have led to any organizations decision to implement change in the organization. In case of Microsoft Canada, Frank Clegg, President of Microsoft Canada, argued that the Canadian market was different and under-developed and it had a different mix of customers. Thus it demanded for different competitors and different growth opportunities. Another circumstance was that the percentage of markets size and growth of software sales and personnel computers shipments were below worldwide averages. These circumstances demanded a specialized strategy. Thus this was the major reason that led Microsoft Canada to decide to implement Strategic Change in the organization.

Doctor Faustus Essay -- essays research papers

Remind yourself of scene 5, lines 167 – 280 (pages 31 – 37 in the New Mermaids Edition) from â€Å"Now would I have a book†¦Ã¢â‚¬  to the entrance of The Seven Deadly Sins. (In some other editions, this section begins near the end of Act 2 Scene 5 and includes the opening of Act 2 Scene 1.) What is the importance of this section in the context of the whole play? In your answer you should consider: -The dramatic effects created by the Good and Evil Angels -The language used by Faustus and Mephastophilis. This section of the play has both an important structural and contextual role in Dr. Faustus. Leading the audience through his doubt and limitations, Faustus begins to realize that his potential for knowledge and power is not half as grand as he expected. This leads him into strong bouts of inner struggle, as shown by the appearance of the good and evil angels on stage. The forces of good and evil start to tear away at Faustus, and he begins the decline into his inventible tragic downfall at the end of the play. At the start of section, we see Faustus is beginning to use his powers to attain rare and elusive knowledge about our universe, forming elaborate demands, such as; â€Å"Now would I have a book where I might see all characters and planets of the heavens, that I might know their motions and dispositions†. Of course, the knowledge is granted, but appears to be enclosed in one single-volume book. Faustus sees this as a boundary – another restriction, on the pledge that was supposed to bring him ultimate rewards. He states; â€Å"O thou art deceived!†, realising the dissatisfaction, and what he has sacrificed. It could be said that Marlowe uses this anticlimax to warn the audience not to follow Faustus’ ways, emphasizing the fact that it can only bring superficial pleasures and shallow reward. The section is also characterized by the two appearances of the good and evil angels, which I feel play a significant role in the morality issues the dealt with in the play. Aside from signifying the persuasion into evil, the appearance of the angels also represents Faustus’ inner conflict, by exposing his gradual realisation that his actions have left him disappointed, and the fact that he cannot escape the religion within him. These scenes are vital to the play, and are used by Marlowe to present Faustus’ thoughts on stage. If seen in the context of a morality play, it could be ... ...stus is blind to the truth of repentance. And I feel at this moment, the audience truly realize that he can never escape this tragic spiral into damnation. Overall, we have seen how Marlowe uses this section of Dr.Faustus to present the tragic traits in Faustus’ character, and most importantly to highlight his flaws, and how they show the gradual failure of his plans. It deals with important contextual issues, such as the limitations and implications of over ambition shown in Mephastophilis blunt offerings – which Marlowe demonstrate the consequences of over-reaching yourself. It also presents us with the Morality play idea, by using the Good and Evil angels to present Faustus’ inner struggle of good versus evil, which he cannot overcome. Finally, Marlowe has also used the section to convey the traits of the Elizabethan tragic hero – in Faustus’ constant search for achievement, inability to recognise implications and failed plans. Ultimately, I feel the section is significant as it powerfully highlights these characteristics to portray the dangers of Faustus’ exploits, while evoking feelings of fear and tension with the audience towards the tragic climax at the end of the play.

China Essay -- essays research papers

The World is forever in debt to China for its innovations. Ancient China was extreme advance and many of its discoveries are still in use today. This is what Robert Temple, the author of The Genius of China 3000 years of science, discovery and invention. The book is based on 11 main parts of Chinese innovation. Within these 11 categories, there are 3 main parts that contain the most significant inventions. Robert Temple concentrates the bulk of his examples in these three categories, agriculture, domestic and industrial technology , and engineering. Temple’s examples were not limited to these fields of innovation. The Chinese excelled in many other areas, including mathematics, warfare and transportation, to name a few. Although Temple wrote about eleven fields of invention, I feel that these three sections contain the greatest examples of Chinese innovation, and the debt that the modern world owes China.   Ã‚  Ã‚  Ã‚  Ã‚  The first main area is the field of engineering. Within this chapter, the development of iron and steel is the greatest achievement. The development of iron and steel led to other advances. By at least the 4th century the Chinese have developed blast furnaces to obtain cast iron from iron ore. This was 1200 years before the first blast furnace showed up in Europe. The reasons that the author gave to explain the reasons why the Chinese developed this technology are simple. The Chinese had access to large amounts of clay, the key ingredient in making blast furnaces. The Chinese also figured out that by adding a substance they called :Black Earth,† they could lower the melting point of iron.   Ã‚  Ã‚  Ã‚  Ã‚  Another major invention of the Chinese, that led to other achievements, is steel. The common belief today is that Henry Bessemer discovered the process of refining iron into steel. The fact is Chinese had developed the process to refine iron into steel in the second century BC The Chinese learned that by injecting oxygen into the blast furnace, they could remove the carbon from the iron. The Chinese called this process the â€Å"hundred refinings method† since they repeated the process that many times. The finished product was highly prized in China for its strength and ability to hold an edge on a sword. The Chinese would weld the steel onto weaker iron thus creating a strong edge and a su... ...gh the process has been refined. The suspension bridge, invented by the Chinese in the first century AD, is still the bridge of choice when one has to span a great distance. The greatest area of Chinese invention is in agriculture. The Chinese excelled in farming, not only did they discover the seed drill, they discovered row farming that is still used today.   Ã‚  Ã‚  Ã‚  Ã‚  I would recommend this book with one wants to read about the past glory of China and the huge potentional of the future. It gave in-depth views into each Chinese invention, while not over doing the techical explaination. The Author is clear and concise on his point, the modern world is in debt to the Chinese. He gave many examples of Chinese invoation, and how the rest of the world copied the Chinese. Not did the rest of the world copy Chinese inventions, they claimed that they were the first to invent it. The author opened my eyes to the greatness of anicent China. What the author, Robert Temple, did do gave me even more reason to respect China. The Genius of China 3000 years of Science, discovery, and invention By Robert Temple Book report by Mike Leung 600-82-1189

How the Catholic Church Survived Two Thousand :: Essays Papers

How the Catholic Church Survived Two Thousand Introduction On theDay of Pardon in the Year of Jubilee, 2000 years after the birth of JesusChrist, Pope John Paul II and several other high members of the Catholic Churchperformed a prayer of forgiveness and confession, apologizing for all thewrongdoings of the Church. The Pope said later that they had been preparing todo this for several years, but had chosen the year 2000 Further, the Popeactually apologizing for the wrongdoings of the Church poses several questions:â€Å"Why did the Pope need to apologize: what ills did the Church, itsofficials and it followers commit that required the Pope to publicly clear hisconscience by apologizing for them? Further, to what extent did the Churchembody both human and divine e! lements in the past, and to what extent does ittoday?† To understand the Catholic Church today it is essential tounderstand the society it was born into and how the culture and politics of thepast 2000 years have shaped the Church and the Bible itself. After oneacknowledges the behavior and dogma that dominated the papacy in theChurch’s history (including the papal infallibility clause stating thatthe Pope being God’s voice on earth, can do no wrong), one can see howrevolutionary these speeches really were. TheEarly Church Effectivelyunderstanding the Catholic Church today requires one to unders! tand how theculture and politics of the Roman Empire shaped the structure of the Church andthe Bible itself. Jesus lived in what is modern day Palestine, which was partof the Roman Empire. Judaism and Hellenistic Greek traditions were the dominantreligions of the day. Several sects of Jews existed but although they agreed onthe basic tenets of Judaism —there is only one God, God’s peopleought to follow certain guidelines and God would fulfill his promise—they spent most of their time bickering over how to serve God. Theearly Church faced several struggles such as maintaining the purity ofChristianity, defining the structure of the Church and surviving the constantattacks on Christians by the Roman Empire. One of the Church’s firststruggles! was to define itself vis-à  -vis the Jewish tradition and theRoman World. Both Paul and the Book of Acts reveal questions and issues theearly Church wrestled with. For example: â€Å"Should Christianity be its ownreligion or a new sect of Judaism?† â€Å"Which books should be includedin the Bible and which were the works of heretics?†

Women in Advertising

Women in Advertising Irwin Allen Ginsberg; an American poet once said, â€Å"Whoever controls the media, the images, controls the culture. † The media constantly expresses images of the ideal female body. All women have their own individual set of attributes and characteristics, however, the media continuously tries to spread what they feel is the universal standard of what a woman should look like. One might argue, that the images put out by the media strongly affect our generation and the way in which we perceive ourselves. Ginsberg’s statement reminded me of a television advertisement produced by Carl’s Jr.This advertisement featured swimsuit model Kate Upton eating a burger in the backseat of an old school looking car. The advertisement was exceedingly sexually suggestive and showed a substantial amount of unsuitable sex appeal. Carl’s Jr. has acquired quite the reputation of producing these overtly sexual advertisements. Advertisements such as this ar e damaging today’s generation’s mental and physical state of being. In America, we are surrounded by a society that is primarily consumed by sex. With that being said, there are thousands of companies that produce risky advertisements to compete for the attention of viewers such as Carl’s Jr.With regards to the Kate Upton advertisement, the first thing that caught my eye upon viewing this ad is Upton wearing lace under garments scantily covered by a short polka dot dress. The revealing dress shows off her legs and hangs loosely off her shoulder ultimately exposing her bra and cleavage. The range of positions she lies in throughout the ad goes from innocent to offensive. Upton begins removing the South West Patty Melt from its wrapping and starts to slowly consume the burger in her car. After taking the first taste, Upton starts her high-speed strip tease.For the remaining thirty seconds, the camera moves up and down the parts of her body that are revealed by her dress. She unexpectedly begins sweating all over her body, which makes a direct reference to sex. Upton’s elusive hip movements add to the theme of sex, and serve to sidetrack the viewer from the actual burger itself. Upton’s face looks incredibly pleased as if she is fulfilled with the burger she is advertising but upon close examination, you see that the burger has not been bitten into. Furthermore, this indicates that the intent of this Carl’s Jr. advertisement is to sell sex in addition to the burger itself.The content in this advertisement implies that women cannot only be healthy but also sexually fantasized individuals by purchasing the southwest patty melt. In actuality, the opposite of that implication is often true. The obvious issue in this advertisement is that women rarely consume burgers the size of the one Upton is advertising. More importantly, eating a burger of that size is filled with calories and will not make those women who do resemble Upt on physically. Women are incredibly sensitive to their body image and easily perceive the body images media creates. Therefore, this advertisement may be perplexing to female viewers.In the journal Adolescent Evaluation of Gender Role and Sexual Imagery in Television Advertisements authors Donna Rouner and Michael Slater provide readers with insight on a study they conducted; the results portion states, â€Å"Exposure to advertising with idealized images of physical attractiveness will at least temporarily lower female viewers’ self perceptions of physical worth and self being. †(438) With that being said, adolescent females and adult women viewing this advertisement compare themselves to this excessively sexy yet highly idealized model and begin to feel dissatisfied with their own physical appearance.Furthermore, the fact that the feeling of temporary self-loath takes place when viewing advertisements such as the one produced by Carl’s Jr. is chilling. Many ado lescent females sit in front of their television screens and are bombarded with hundreds of advertisements each day. When advertisements like this appear, the message getting out to them is, in order for you to be desirable or considered beautiful you must reveal certain parts of your body and act in an incredibly sexual manner. This corrupts the minds of young women. Thus, one might say that the targeted audience for this advertisement is men or male adolescents.According to Carol M. Sheperd, a professor at National University, â€Å"Sexiness of an advertisement causes viewers to remember the ad, and thus the product. †(2) With that being said, though Upton’s advertisement stirred up quite the controversy last year, it was successful in getting people to talk about the ad due its extreme sexual content. More importantly, it got people to go out and buy the Southwest Patty Melt. Nonetheless, Carl’s Jr. uses the pathos rhetorical appeal in this advertisement to e voke certain feelings out of viewers.Upton’s sexually suggestive actions induce emotional responses from her predominately male audience, such as feelings of arousal and even desire. The use of pathos in this ad can go either way when it comes to its effectiveness. When viewing this advertisement a consumer could be paying attention to the high levels of sex appeal and disregard all other elements of the ad, like the actual burger Upton is advertising. Conversely, the appeal of sex can heighten the chance of an advertisement succeeding because it attracts the customer's attention.In the journal Ethics in Advertising: Sex Sells, but should it? Author Jessica Dawn Blair states: â€Å"The use of sexual appeals in the study seemed to detract from the processing and retention of message arguments. However, it did appear that the recipients would focus their attention more on the execution of ads using the type of appeal. † (112) It is our human nature to be curious about se x. Sex in addition to attractive women in advertisements often sells more than advertisements that do not use this appeal. What does that have to say about our society?The objectification of women in sexual advertisements does nothing but teach the youth of this generation that it is okay to overly sexy and in fact, it is encouraged. That is where the problem lies. These companies want to desperately appeal to their viewers and majority of them do not care if they are sending out the wrong message as long as the product gets sold. Overall, our country has based a vast majority of advertisements on sex appeal to sell their products to the targeted audience of predominately males.For the most part, women have been subjected to the role of playing â€Å"pieces of meat† to men. The objectification of women in advertising has extreme physiological consequences. It has the potential to make women think of themselves in the way in which they are portrayed and it causes them to engag e in self-loath or depression. Advertisements such as Kate Upton’s put out a negative viewpoint on women. It is crucial that we reshape our own perception of how we view ourselves. Change starts from within and we have to step up as women, take the lead and reach as high as feasibly possible.Works Cited Blair, Jessica Dawn. â€Å"Ethics in Advertising: Sex Sells, but Should it? † Journal of Legal Ethical and Regulatory Issues 9. 1 (2006): 109-18. ABI/INFORM Complete. Web. 3 Mar. 2013. Carl’s Jr. Advertisement. New York Daily New. N. p. , 1 Mar. 2012. Web. 3 Mar. 2013 Rouner, Donna, Michael D. Slater, and Melanie Domenech-Rodriguez. â€Å"Adolescent Evaluation Of Gender Role And Sexual Imagery In Television Advertisements. † Journal Of Broadcasting ; Electronic Media 47. 3 (2003): 435-454. Academic Search Premier. Web. 3 Mar. 2013.